EXPERIENCE FRAMEWORK
Define the experience, requirements, information architecture, and key interactions before moving into detailed design.
DESIGN
Turn the strategy into a clear, intuitive, and accessible experience through high-fidelity UX and UI design.
USABILITY TESTING
Test with real users. Identify friction, validate decisions and refine the experience based on what we learn.
DELIVERY
Stay involved through development and launch, working with product and technology teams to ensure the final experience delivers on the design vision and user needs.
Experience Design & Delivery
Understanding the problem and narrowing the approach.
RESEARCH
Understand the users, their needs, behaviours, and pain points. Gather real insights that give the design a reason to exist.
IDEATION
Turn insights into possibilities. Explore ideas collaboratively through workshops, sketching, user flows, and rapid design thinking.
CONCEPT EVALUATION
Take the strongest ideas and make them tangible. Build early concepts and prototypes to understand what works and what doesn't.
TEST & LEARN
Put concepts in front of users early. Listen, observe, learn and iterate before investing heavily in the final solution.
RE:MY PROCESS
My UX/UI process turns complex problems into clear, intuitive digital experiences. I start by understanding the user, business goals and technical requirements, then move through journeys, flows, information architecture, wireframes and prototypes before developing the final UI. Throughout the process, I consider usability, accessibility, WCAG 2.1, responsive behaviour and design systems, working closely with stakeholders and developers from concept through implementation.
Experience Strategy
Get close to the problem early, learn from real users, and keep improving the solution as we go.
RE:CURRENT
I designed UI for the newly launched Lumabrush.AI end-to-end, including UI, UX, flows, and system, along with the brand, logo, and all marketing materials for the toothbrush and app. Focused on a clean, intuitive experience that captures scans, runs AI analysis, and turns it into clear, trackable insight. Download now.
RE:MVP
